Green Marketing International was established in 1994 and is involved in various aspects of agriculture.
The story of Green Marketing International started in 1994 with the vision of offering new and innovative crop protection products into the export fruit production industry. At the time the concept of switching from cheaper conventional pesticides into using more expensive but environmentally friendly fungicides and insecticides was somewhat foreign and was viewed with some scepticism and resistance. Suffice to say that today the green approach to crop protection is well endorsed by the export fruit industry and continues to gain momentum each year as environmental concerns continue to remain high on the agenda of responsible fruit production worldwide.
A similar moment to do something different and innovative occurred in 1998 when the deciduous and citrus fruit industries were de regulated in South Africa. For the first time growers were given the opportunity to choose how to export and market their fruit in South Africa. Green Marketing International seized on this opportunity and diversified its activities into export fruit marketing and become one of the first companies to be established in the new deregulated environment.
Green Marketing International is based in Simondium near Paarl and has occupied the same offices for more than 25 years. It is a rural setting and much of the fruit which is exported and marketed by Green Marketing International is grown on farms in the surrounding areas.
Green Marketing International exports a full basket of fruit with the current mix including Apples, Pears, Citrus, Grape and Stonefruit.